Everybody loves bubble wrap. Businesses love the versatility and safety it provides when shipping products through the supply chain. Consumers love it because they know the products they order will arrive intact and undamaged. Even children love to play with bubble wrap, squeezing the tiny air pockets and delighting in the cascade of popping sounds.
But bubble wrap is actually good for the environment for a number of important reasons. First, bubble wrap provides superior cushioning than other forms of packaging, such as corrugated cardboard, recycled newspaper or shredded paper. It is made from polyethylene that is formed into air pockets. This trapped air provides a cushion that prevents damage during the inevitable jostling and impacts that occur during shipping. That means fewer items are damaged to the point where they have to be returned. Shipping items back to where they came from and then shipping replacement products can double or even triple your freight costs for that product- and increases emissions.
