Whereas just a few years ago, they may have been thinking about expanding their operations and buying new forklifts and other big ticket items, now they are putting those purchases off. At the same time, they are ordering less of their regular supplies, such as boxes, packing tape and other goods. What can their supplier do at a time like this?
If at the same time that it continues to offer great service to its existing customer base, the company goes out and actively seeks to expand its customer contacts beyond its current borders, it can enjoy growth instead of contraction. It can take its decades of experience in its local market and branch out throughout the nation through its website. Because the industrial supply company already has the expertise in its field, it is just a matter of reaching a larger audience.