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Toyota forklift

Toyota supports our veterans with "Giving Veterans a Lift."

Last month Toyota Material Handling, U.S.A., Inc. announced that an important and successful assistance program will continue throughout 2013. “Giving Veterans a Lift” helps United States military veterans find employment while simultaneously helping Toyota lift truck dealers to recruit qualified service technicians.

Toyota lift trucks are the top-selling brand in North America since 2002. Toyota is committed to excellence in customer service, and Toyota dealers offer comprehensive customer service and support, including one stop shopping for both new and used high-quality lift trucks, rentals, parts and service, fleet servicing and financing. In addition to lift trucks, Toyota’s extended industrial equipment solutions include tow tractors and automated guided vehicles.

In partnership with Toyota Industrial Equipment dealers nationwide, “Giving Veterans a Lift” encourages veterans to apply for career opportunities as service technicians through the website. Every veteran hired as a service technician can be honored by a dealer donation and a matching Toyota Material Handling gift (up to $500) given to Hire Heroes USA. The non-profit group aims to provide job search assistance and job placement services for those who have served our country and their spouses.

Jeff Rufener, Toyota Material Handling, U.S.A.’s president was quoted in a news item posted at that the program has shown everyone that a little help with training can lead to big benefits for the employers, as a veteran brings strong work ethic into his or her new job. “We are proud that 139 veterans have taken advantage of Toyota’s programs this year and hope that many more can learn a new job skill or bring their expertise to our dealerships,” said Rufener.

Toyota is also extending its veteran forklift operator safety training discount, which saves veterans $200 on a course that teaches individuals how to operate lift trucks via Toyota’s network of participating dealers.


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